Calculate selling price, profit, and margin from your cost and markup percentage.
| Markup (%) | Margin Equivalent | Example ($100 cost) |
|---|---|---|
| 10% | 9.09% | Selling Price $110.00, Profit $10.00 |
| 20% | 16.67% | Selling Price $120.00, Profit $20.00 |
| 25% | 20.00% | Selling Price $125.00, Profit $25.00 |
| 33% | 24.81% | Selling Price $133.00, Profit $33.00 |
| 50% | 33.33% | Selling Price $150.00, Profit $50.00 |
| 100% | 50.00% | Selling Price $200.00, Profit $100.00 |
| 200% | 66.67% | Selling Price $300.00, Profit $200.00 |
| 300% | 75.00% | Selling Price $400.00, Profit $300.00 |
Determine the selling price, profit, and equivalent margin from cost and desired markup. Markup is calculated as (profit / cost) × 100 — always a larger number than the margin for the same transaction.
Want to calculate from the margin side? Try the profit margin calculator. Need ROI? Check the ROI calculator.
See how markup translates to margin with the profit margin calculator, find your break-even point using the break-even calculator, or work out sale prices with our discount calculator.
Applying a 100% markup to a cost of $50 gives a selling price of $100, yielding $50 in profit per unit.
A 100% markup is equivalent to a profit margin of 50.0% — a common confusion, since markup is measured against cost while margin is measured against the selling price. To earn $1,000 in gross profit at this markup, you would need to sell 20 units. Doubling the markup to 200% would push the sticker price to $150. In retail, 100% markup is typical of keystone pricing, which is standard in apparel, jewelry, accessories and specialty gift stores.
Use the calculator above to try other costs and margins, or see more examples on the markup calculator.