Calculate selling price, profit, and margin from your cost and markup percentage.
| Markup % | Margin % | Example ($100 cost) |
|---|---|---|
| 10% | 9.09% | Sell at $110.00, profit $10.00 |
| 20% | 16.67% | Sell at $120.00, profit $20.00 |
| 25% | 20.00% | Sell at $125.00, profit $25.00 |
| 33% | 24.81% | Sell at $133.00, profit $33.00 |
| 50% | 33.33% | Sell at $150.00, profit $50.00 |
| 100% | 50.00% | Sell at $200.00, profit $100.00 |
| 200% | 66.67% | Sell at $300.00, profit $200.00 |
| 300% | 75.00% | Sell at $400.00, profit $300.00 |
This markup calculator helps you determine the selling price, profit, and equivalent margin percentage from your cost and desired markup. Simply enter what you paid for an item and the markup percentage you want to apply, and the tool instantly calculates everything you need for pricing decisions.
Markup and margin are two different ways to express the same profit, and confusing them is one of the most common pricing mistakes. Markup is the percentage added to the cost to get the selling price, calculated as (profit / cost) x 100. Margin is the percentage of the selling price that is profit, calculated as (profit / selling price) x 100. For example, if you buy something for $50 and sell it for $70, your markup is 40 percent but your margin is only 28.57 percent. The markup is always a larger number than the margin for the same transaction.
Setting the right markup is critical for business profitability. Too low and you will not cover your overhead costs; too high and you risk losing customers to competitors. Different industries have different standard markups. Grocery stores often work with markups of 10 to 30 percent, while clothing retailers may use 100 to 300 percent. The key is understanding your fixed costs, variable costs, and competitive landscape to choose a markup that keeps you profitable and competitive.
Want to calculate from the margin side? Try the profit margin calculator. Need to figure out your return on investment? Check the ROI calculator.